Clutch Supply LA: How Noah’s Passion for Cars, Clothes, and Christ Drove a Movement
By Dominique Brown | Free World Magazine
In a world where trends shift with the speed of a turbocharged Civic, and clout often outweighs character, there’s something refreshingly different about Clutch Supply LA—and it all starts with its founder, Noah. At just 20 years old, Noah isn’t your average streetwear creator or car scene influencer. He’s a young man with a vision that merges fast rides, meaningful threads, and unwavering faith—all stitched together by hustle, heart, and a whole lot of late nights at his computer.
⸻
The Spark: From High School Project to Passion Project
It all began in 2022 during Noah’s senior year of high school. The assignment? Create something. The result? The very first version of what would become Clutch Supply LA.
“I don’t even remember what the project was supposed to be about,” Noah laughs, “but I’ve always been into design. Not drawing—'cause I’m terrible at that—but the *idea* of creating something people would wear.”
And so, armed with childhood memories of sketching mock-up tees and an old Fiverr website account from 7th grade, Noah made a decision: start a clothing brand. Around that same time, he got his driver’s license—and downloaded TikTok. "I swore I never would,” he admits, “but once I did, my feed was just cars, cars, cars. Cool builds, Japanese imports, slammed Civics—it was endless.” At that point, Noah was rolling around in a 2006 Honda Civic with dreams of someday driving stick shift. “I just loved the idea of a car with a clutch,” he says. That’s when the name hit him: Clutch. But “Clutch” alone was impossible to trademark, much less claim on social media. So he tacked on “Supply”—a nod to one of his favorite childhood brands, Diamond Supply Co. Clutch Supply LA was born. The logo? Subtle, with a cross nestled into the design—a hint at something deeper.
From Broke Builds to Bold Moves
After high school, Noah landed a job at a Tesla performance shop, pulling in $15 an hour and saving everything. “I’d blow my entire paycheck on parts. I bought a $1,000 exhaust for my Civic Si... then my card got declined at the gas station the next day,” he says, half laughing, half cringing. School wasn’t really his thing—he barely graduated with a GPA scraping the bottom of the barrel and was nearly kicked off the baseball team senior year. But work ethic? That, he had in spades. “I wasn’t partying or drinking. I’d just be at home late at night, watching how brands built themselves. What made them go viral? How were they different? I’d stay up ‘til 1 a.m. messing with designs, learning Photoshop from scratch.” And slowly, the brand began to take shape—decals, hoodies, tees—small drops pushed through TikTok and car meet-ups with friends. “It started as just a few people, but it snowballed. That’s when I knew—I could really do this.”
Faith in the Fast Lane
What makes Clutch Supply LA stand out in a saturated market isn’t just clean design or car culture flair—it’s the why behind it all. Raised in a Christian household, Noah was grounded in his faith early on. But it wasn’t until Clutch started gaining traction that he felt the call to tie it all together. “At first, I was kind of ashamed to make it too Christian,” Noah admits. “I didn’t want it to come off cheesy or make people feel weird.” He modeled it after In-N-Out—where Bible verses are quietly printed on the bottom of drink cups. “The cross in the logo was my way of saying, ‘It’s Christian, but we’re cool, too.’” That changed after a tough love DM from his cousin-in-law, who also runs a Christian athletic brand. “He called me out for posting a video of my homie smoking while wearing Clutch. He was like, ‘You can’t call yourself a Christian brand and post that. People are watching you.’” That moment flipped the switch. From then on, Clutch Supply LA wouldn’t just be inspired by faith—it would be rooted in it. The brand’s tagline, Driven by Faith, wasn’t dreamed up in a boardroom. “It just came to me one day,” Noah says. “It was inspired by the verse ‘we walk by faith, not by sight’—but for us, it’s drive by faith. Because that’s what we do. We drive. We move forward. And we trust God with the direction.”
Cars, Christ, and Community
Enter Cars and Christ—the name of Clutch’s faith-centered car meetups. The first event? Hosted at Noah’s home church, HopeUC. “My aunt and uncle are the pastors, so they were just like, ‘Go for it,’” he says. Hundreds showed up. The church café did great business, money cycled back into the ministry, and Noah had a new idea: what if this wasn’t just our crowd? That’s when he partnered with another group throwing nighttime car events—the kind that attract the more secular crowd. “I wanted to meet them where they were at—create a positive environment, have a pastor speak. And bro, at our last event, over 15 people gave their lives to Jesus.” The brand was no longer just a passion project. It was a movement.
From LA to Texas—And Everywhere In Between
When Noah got a DM from Eli of Monday Night Madness—a Texas-based car brand he once looked up to—he thought it was a scam. “But I responded. And next thing I know, I’m flying my whole team out to Texas to host an event called Cars & Culture.” They spent over $10,000. Noah’s dad drove from LA to Texas with gear in the back of the family Honda Pilot. “It was all in. If we failed, we failed hard,” Noah recalls. But they didn’t. A massive line formed at their booth, Clutch decals were everywhere, and Noah was taking pictures with fans like a local celebrity. “I was like, yo, this is actually happening.”
Staying Grounded While Going Viral
With influence comes pressure. And in the age of social media, Noah knows every post, every caption, every song choice is up for scrutiny. “People grill me for everything—even using a Kanye instrumental in a video,” he says. “But I’ve learned to listen to my conscience. If I post something and it doesn’t sit right, I delete it—even if it’s doing numbers.”He’s also careful not to let money or clout go to his head. “I’ve had my moments—buying designer stuff just because I could. But I try to stay grounded. I still hang with the same crew I started with. And I always remind myself—someone’s always gonna have more. So why try to flex?”
What’s Next for Clutch Supply LA?
Noah’s not slowing down. More drops. More events. More impact. “I don’t have it all figured out,” he says. “But I’m not afraid to take risks. If God opens the door, I’m walking through it—or driving through it, I guess.”At the end of the day, Clutch Supply LA isn’t just about cars or clothes. It’s about purpose. It’s about creating a space for people who love loud engines and low rides—but crave something real. It’s about being different in a world that says you have to be the same. And most of all, it’s about driving by faith—even when you can’t see the road ahead.
Follow the movement: @clutchsupply.la
Because purpose is louder than any exhaust.
